LinkedIn Prospecting Tactics

Lead generation is a cornerstone of your business, which is why you need to make sure that you’re getting the most out of your efforts. While you may be using social media to prospect for new leads, the real golden opportunity is LinkedIn. When it comes to B2B leads, nothing compares to this site for finding high-quality customers. There is a wealth of potential on LinkedIn; you just have be ambitious enough to get it.

 

Why is LinkedIn so Valuable?

When trying to reach other businesses and professionals, the best thing to do is prospect where they go the most. Compared to most other social sites, LinkedIn is the to presource for finding these kinds of leads. Here are some stats to get you motivated

  • 91% of marketing execs say that LinkedIn is their #1 source of leads
  • The site is used by more Fortune 500 leaders than any other
  • You can convert leads 3x faster here than on Facebook or other social media
  • 500 million members use LinkedIn, with 61 million senior-level influencers on the site
  • Using LinkedIn sponsored content, you can lower your marketing costs by 69%

We could go on, but the fact is that you should make this website your premier source for new B2B leads. There is so much potential here that you could almost forgo any other social media site and focus exclusively on LinkedIn.

How to Prospect with LinkedIn

Fortunately, when Microsoft bought the site last year, many new tools have been added, and those that were already in place have been updated and improved. Thus, right now is the perfect time to develop a marketing campaign through LinkedIn, using these proven tactics.

 

Video Content

When compared to other kinds of material online, nothing captures people’s attention like video. Both engagement and retention skyrockets when you utilize this medium for your marketing campaign, and now LinkedIn enables you to embed videos into your ads.

Thus, you want to take advantage of this new feature and start producing clips that will convert leads into customers. Showcase what you have to offer professionally and stylishly, and you’ll be posting record numbers in no time.

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