As you may already know, LinkedIn is a social networking platform for professionals. Hence, many turn to the latter to grow their professional networks and unlock opportunities/connections that one might never find anywhere else. Now one exciting way to grow one’s professional network on LinkedIn is to organize and manage events. If you are looking forward to the opportunity to meet and brainstorm with people in the same industry as you are, then the LinkedIn events feature can prove very useful indeed. In this article, we go over how to create a LinkedIn event and make sure that everything goes along smoothly.
Steps to create a LinkedIn event
1. Log on to your LinkedIn account and refer to the top of the homepage. Click on the “Home” option
2. On the next page, look for the “Communities” section on the left side of the page. Click on the “+Create” option beside Events.
3. A pop-up window will appear. Fill in the details of the event that you would like to create on the space provided. You have a number of sections on this page and it would be best to go through them carefully. Any errors will appear unprofessional and takes away interest from participants that you are looking to attract during the event.
The sections on the “create an event” page are as follows:
a. Event details – In this section, you fill out the necessary information concerning the event such as the title, scheduled date and time, address, website and anything else that attendees may need to know about the event. It would be best to be as comprehensive as possible.
b. Category – In this section, you specify the type of event, industry, and organization. You can also put in keywords relevant to your niche or industry and who should attend the event.
c. Event organization – In this section, you get to specify whether you are an attendee or the organizer for the said event.
4. After you have filled in all the necessary information for the event, make sure to double check everything by selecting the “Preview” option. Again, accuracy is critical. After all, you do not want to be attracting the wrong group and wasting people’s time.
5. Confirm and announce the event to the pertinent people on Linked. You will get a URL for the event that you can share via email or other social networks like Facebook, Youtube or Twitter.
Now that your LinkedIn event is live on LinkedIn, what’s next?
The goal for your LinkedIn event is to get as many like-minded people to come out and attend if you are to expand your professional network. Hence you would want to start telling people all about it. While LinkedIn does send out invites to people in your circle, you don’t have to stop there. For one thing, you can share the URL of your event with your contacts. Some of them may not be on LinkedIn or connected to your circle on the social network. You also have the option to promote the event on LinkedIn using ads which means that you will have to spend some money in the process. Still, it is an excellent option to maximize awareness and attendance for your LinkedIn event.
Event organizers can at any time, make changes to the LinkedIn event by going to the URL and selecting the “Manage” section. There, you change event information, time, place or cancel the event altogether. Note that attendees will be automatically notified of any changes you make concerning the event. So there you have it — now you know how to create a LinkedIn event! As you may have already realized, it is not as difficult as you might think and presents an excellent opportunity to create and strengthen professional connections that are sure to serve you well into the future.