When it comes to advancing in your industry, one action can make the most impact on your bottom line: networking. Although talent and perseverance can play a critical role in your successes, there is always a need to find and connect with the right people who can help you along the way.
LinkedIn is a remarkable networking platform that allows you to reach out to a variety of professionals across an equal number of industries. Whether you’re trying to build a network of colleagues and associates or you want leads for your business, LinkedIn provides a massive database of possibilities.
But how can you tap into it?
Today we’re going to look at the various things you have to do to make LinkedIn work for lead generation. Following these steps can transform your business and put you on the path to success.
Create an Enticing Profile
If people are trying to reach you through this platform, it’s expected that you will have all of the “standard” information filled out. However, you don’t want your profile to feel too sterile or unwelcoming. Instead, stand out by using high-quality images and a tagline that draws people in. Your profile is an extension of you, so make sure that it relates to you on a personal level. This will allow leads to get to know you before they make contact.
ProTip: Make sure that your profile is 100% complete. This will not only make you rank higher in searches, but it will show people that you are serious about networking.
Use Groups to Cultivate People
Rather than reaching out to anyone and everyone in your industry, you want to offer some kind of niche content. A LinkedIn group is a fantastic way to do that as it enables you to have control over who you contact and what type of material you can produce. The goal here is to draw the right people to your group so that you have a pseudo subscriber list.
ProTip: Make groups for both colleagues and customers. This will allow you to stay more organized and tailor your content to each lead type.
Engage With Members
Your profile is only a point of initial contact, so you can’t rely on it to do the heavy lifting for you. Instead, you need to take the time to reach out to potential leads and engage with them in meaningful ways. Here are some things to remember when taking action on LinkedIn.
- Be Personal: don’t use generic templates to talk to leads. Instead, make the copy more relatable and unique to them.
- Stay Active: it can take a while before you get the results you want, so you have to stick with it if you're going to see better returns.
- Be Resourceful: leads are much more likely to take you seriously if you provide extra value for them. Links to helpful articles or other authoritative content can make you more desirable and generate even more leads.
ProTip: Don’t be afraid to use other tools like ads and published content to attract more people to your groups and your profile.
Whether you want a better plan for taking your future into your own hands or you need the pros to take control of your fate, LinkedIn Lead Ninja has the solutions for you. Today is the day to stop repeating the same actions and hoping to get better results. Contact us today for a 15-minute discovery call and start making LinkedIn work for you.