LinkedIn provides a perfect platform for students and young professionals to land dream jobs. But it is not enough to have a basic profile on the platform and needs to be worked to get noticed by the right people.
One good way of achieving this is by using LinkedIn keywords. Keywords, as you know, are extremely important when it comes to SEO optimization. Not only do they help you show up on search pages, but also make it easier for people to find what they are looking for. Before understanding where to use them, it is important to identify important keywords that are relevant to your profile. Consider using a keyword finding tool to find the most relevant keywords. Once you make a list, you can use them in the following ways.
When it comes to keywords, be very specific. For example, most recruiters will be interested in knowing your exact location. They will contact you, if you happen to be in an area of their choice. You must mention your exact location, as a vague one will not cut it. Thus, consider your location to be an important keyword to be sprinkled all over your profile.
Your professional headline can make or break your profile. It is important to construct one that will appeal to potential employers. Customize the heading and add in keywords that employers look for. But make sure you do not add in too many keywords and make it confusing. Mention things that make you stand out from the rest. Treat the 120 characters as the most important elements on your profile and make them the star.
Sprinkle keywords all over your skills section. Most recruiters visit this section to look for relevant skills that match the job profile. Mention them based on their importance and weave them into your sentences holistically. Getting your past employers to endorse these skills can add leverage to your profile. Make a list of your technical skills and mention them clearly, so that it is easier for employers to look for specific ones.
As you must be aware, your experience can get you far in the game. Most recruiters look for experienced people who have what it takes to deliver the best results. Thus, adding relevant keywords to this section can push your chances, of getting recruited, up by a notch.
Use keywords when mentioning the industries, you are interested in. It might help you land the perfect job.
Finally, add important keywords in the summary section. This section lets you add about 2,000 characters. Remember that this section should be used to mention things that are not already present in your resume. Do not stuff it with information that is already known to employers. Put down things that make you stand out. Add keywords that are relevant to your profile and key things that recruiters look for.
Remember to fill out the maximum number of words allowed for each section. Try to get as much information about you out there as possible.
It is important to know how to use LinkedIn keywords in your LinkedIn profile so that potential employers can find you. They can also help your profile show up on top of search pages.