LinkedIn is a great platform for B2B companies to generate leads and increase their marketing reach. If this idea sounds just like what you are looking for to propel your business to the next level, keep reading for some excellent strategies for using Linkedin for B2B marketing.
Your LinkedIn Page Should Generate Leads
If your LinkedIn page is hardly discernible from your website, you are doing your business a disservice. Although you can easily use LinkedIn to recruit new hires or promote your products and services, there is so much more it can do when you use a little creativity.
LinkedIn is the ideal place to make connections and build relationships. You can make your company stand out from the crowd by developing a page that is visually appealing and includes compelling text that adds value to your site and establishes you as an industry leader. Include a description of your company and include a noticeable call-to-action. It is important to keep interest in your page by regularly updating your content. If you post content only a few times a year, you will quickly lose the interest of your audience and they will stop visiting your page. Continuing to post relevant and interesting content will show visitors that you are real and have interesting information to contribute.
Creating showcase pages is another great option for making your LinkedIn page stand out. This feature is especially helpful for B2B companies to generate leads, as they are designed to present specific aspects of your business to certain customer segments. Showcase pages will help you get the right information to the right people, which will go a long way in helping you build relationships.
Do Not Fall Victim to Marketing Automation
When marketing automation is used correctly, it can be a valuable tool. However, when it is used incorrectly, it can cause problems. An easy trap to fall into is to make a personal connection with someone on LinkedIn and then let automation take over. When you let that happen, you and your business will appear as insincere and uncaring. People who are browsing through LinkedIn are generally doing so to make genuine connections with other companies. Since people are taking their personal time to make a connection, the least you can do is respond personally and not via an automated program. Doing so will give you a better chance of generating a lead, which is likely what you are looking for from your LinkedIn experience.
One of the best parts of LinkedIn is the vast availability of groups you can join. All you need to do is start searching for groups that interest you or fit your industry. You can be as passive or active in groups as you desire. But, the more you get involved and participate, the better chance you will have of making connections and building relationships. Also, LinkedIn ranks groups by their level of activity, so it is beneficial to you to choose groups that are active and participate regularly to keep them more active. When you are part of the B2B world, participating in groups is a great way to gain business contacts.
Once you are comfortable in the groups you have joined, you can then start your own groups. Starting a group is a great way to demonstrate your expertise and establish yourself as an industry leader. It is another great way to reach out to potential customers and interact with them.
Foster Relationships you have Developed
As you develop your online presence on LinkedIn, you will connect with prospective customers and others in your industry. I can be tempting to perpetually be in sales mode. But, sometimes you need to put that urge on the back burner. Although your ultimate goal is to increase your bottom line, no one wants to hear a hard sale every time they engage with a colleague on LinkedIn. In fact, when you are constantly trying to sell your products and services, even the best prospects will quickly stop coming around, if for no other reason than to avoid another pitch. Rather than focusing on the sale, spend a considerable amount of time fostering the relationships you have made. When you invest time to build the relationships you have made, you build a high level of trust with your customers, prospects and other industry leaders, which will make selling to them easier when the time comes.
If you need help developing a plan, LinkedIn Lead Ninja has a solution for you. Don’t keep wasting your time with marketing efforts that don’t work. Contact us today for a 15-minute discovery call and start making your LinkedIn marketing strategies work for you.