The Art of Attracting More Business Through LinkedIn
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
There are hundreds of guides on LinkedIn marketing…
…so where do you start and what is the quickest and easiest way to market your business on LinkedIn?
Following is a quick start to get on the radar of your prospective clients… but if you can’t do it or don’t have the time, then you need to find someone that specializes in this field.
How do you use LinkedIn to find more business contacts?
First and foremost, you need a LinkedIn profile that talks to your prospect. When a curious prospect lands on your page they need to think immediately: “aha, this is what I have been searching for.”
So what does this look like?
An image, preferably with a caption that tells the world who and what you are.
Also an optimized heading…
Here is an example for a LinkedIn marketing specialist.
► My Name- Specialist LinkedIn Lead Generator
► I Specialize in Helping Companies Prosper by Generating More Leads
► Location and industry: (Area you live in) |Marketing and Advertising
► Current: Owner► Specialist LinkedIn Lead Generator|MyWebsite.com
The LinkedIn and Google search engines will pick up on this and help you market your business.
Next an optimized Summary…
…to tell your viewer as quickly as possible what is in it for him or her (It does not have to be a long summary).
- Your summary should address the needs and wants of your prospective client
- It should show your prospect what is in it for him when he hires your services or buys your product
- It should not be just about you
- Your summary should show your prospect how you have helped other people just like him by showcasing a testimonial or two. You are limited to a number of characters you can use in your summary but you can continue your summary in the next sections on your profile.
Your next section can be your bragging rights…
…Projects or experience.
You can drag these sections to the position you wish to showcase them.
You don’t have to stick to any strict rules here.
You can have several project headings.
Each heading can be a hyperlink to your website or landing page.
So use these headings to get your pages seen.
Just make sure you have great interesting content to make your viewer curious to click on these links.
This can be done as a resume if you so wish.
This resume will look good if written by a professional or you can write them yourself.
This is another great place to drop a testimonial or two.
You can use this space to show how you have helped businesses with their marketing.
In a nutshell if you can’t optimize your own profile, then you need to find someone that specializes in this field.
If you wish to attract many more connections here on LinkedIn or attract more clients, please contact Darren HERE
To sum up: this is only the starting point of attracting more business through LinkedIn. There are many more steps that you can take to promote your business and collect more clients. A marketing specialist could be your next best option to really fire up your marketing campaign.
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