If your business depends on sales to say afloat, then you know how important prospecting is bringing in new business. It is likely that you have tried every type of prospecting gimmick you have come across to see which tactics work well and which are not worth revisiting a second time. Instead of wasting your time with prospecting tricks that come up flat, stick to what works. Right now, LinkedIn is the best platform you can use to bring in prospective sales. Take a look at some of the ways LinkedIn beats out every other social media platform when it comes to prospecting leads.
Twitter is about volume. There is more quantity than there is quality on Twitter. A sales lead turns into a prospective sale and hopefully a completed sale. But, in order to get from one end to the other, the lead must be of high quality. If it is not a high-quality lead, even the best salespeople will not be able to close the deal. It is impossible to sell someone something he or she does not need nor want. Even if you can make that sale once, that person will undoubtedly become a one-time customer and not a solid moneymaker for your company. On the other hand, LinkedIn is designed with long-term relationships in mind. It was created so that you would be able to cultivate strong bonds with connections who have a need for your products or services. LinkedIn will also connect you with influencers and decision-makers in your industry. So, the people with whom you connect will more likely have the authority to close a deal.
LinkedIn also gives you access to sales tools that Twitter cannot provide you. Some of the best prospecting tools LinkedIn has to offer include:
- Sales Navigator
- LinkedIn Plugins
- LinkedIn Small Business
- SalesLoft Prospector
- eLink Pro
Twitter is great for everyday distractions such as looking at cat videos and catching up with the day’s celebrity gossip. But, for true sales lead prospecting, it falls way short. Be smart and stick with LinkedIn.
These days it is hard to find someone who does not have a Facebook profile. For a long time it has been the preeminent name in social media. It has close to two billion active users every month. With those kinds of numbers, it is easy to think that it is a great place to find sales leads. However, that is not the case. Facebook is a great forum for chatting with your friends and keeping up to date on the lives of people whom you do not get to see often. It is also a place where you can state your thoughts and opinions for your entire list of friends to see and comment on. However, the powers-that-be at Facebook have worked hard to discourage sales agents and prospectors from to connect with prospects. Facebook is a public entity, and therefore must be cognizant of its shareholders wishes and demands. Although business can and do advertise on Facebook, there is always a good chance that the message does not reach the right people.
On the other hand, LinkedIn operates under a different business model. From a sales perspective, LinkedIn is the better place to connect with people who want to do business with you. Whether it is making a purchase, using a service or joining as business partners, LinkedIn has a more professional outlook and will more easily put you into connect with like-minded people with whom you can develop a professional relationship.
Building professional relationships and turning prospects into closed sales are vital components that contribute to the success of any business. Twitter and Facebook are both valuable social media outlets for connecting with friends and keeping up with pop culture, but they fail in comparison to LinkedIn for building strong business ties. Stick to LinkedIn for your lead prospecting. Save Facebook and Twitter for social purposes.
If you need help developing a plan, LinkedIn Lead Ninja has a solution for you. Don’t keep wasting your time with marketing efforts that don’t work. Contact us today for a 15-minute discovery call and start making your LInkedIn marketing strategies work for you